High ranking on Google and other such search engines is essentially based on the variety of sites that links to your page. For this reason factor, the SE conscious web master is eternally engaged in a quest for links. In this article I shall reveal a number of the does and don’ts, and perhaps even some tips and tricks to assist you along your quest for quality backlinks.
Links exchanges can be extremely productive, but here are some points to consider. Create a separate page that you will put your reciprocal links, however, do not name this page links.html or links.htm, refer to it as associates.html. This makes other webmasters more interested in having a link on the page, plus it seems a lot more professional to have ‘associates’ as opposed to; ‘random people I chose to change links with to gain/have a high SE ranking’.
Furthermore, when first getting started on your own quest for links, always be the main one to make the very first move, by placing a hyperlink to someone’s page in anticipation of those reciprocating. You can always remove it when they don’t, and it is likely to encourage them to give a link to your website. Tend not to hesitate to approach the ‘Big Boys’, do a search in the search engines for your keyword, and contact the people that rank highest. This makes perfect sense, but some people just do not bother contacting the webmasters towards the top – thinking they would never accept to exchange links with them. But bear in mind; they also have to maintain their high position and getting new links is the best way to get this done. Moreover, exchanging links with high ranking sites is much more productive, Google is after all according to weighted voting.
To take full advantage of the hyperlinks for you, submit the web pages that link to your website to the major search engines, this may ensure that their ‘votes’ are counted, and in case you let people know that you are currently submitting their pages free of charge, just because they connected to you, then individuals are far very likely to hyperlink to you later on. The best way to obtain plenty of links from the high ranking site to your own is via forums. Becoming very active on popular forums is a terrific way to increase search engine ranking.
Another good tip is always to submit the web pages of the forum which have your link on, to the search engines. Now people will probably be sitting there reading this article and thinking, ‘there is no requirement to do that, Google crawls every link on the page and they can eventually reach the connect to your site’. However, EVENTUALLY, is key word (in the event you pardon the pun), submitting directly to the major search engines will make this process quicker. Also, there exists evidence to advise that pages submitted directly to the major search engines and associated with in other pages gain higher ranking.
Furthermore, Google will not penalise more than submission, so where’s the damage? Always ensure that you exchange links with sites related to yours, although not too relevant, the last thing you wish to do is advertise your competition. For instance, should you operate a website design company, exchange links with web site design resource sites, SEOs, graphic designers, however, not other website design companies – until you have formed a good relationship with that company and work collaboratively on projects or work in different markets.
In The Year 2011/2012, right after the discharge of Penguin and Panda, this technique no longer worked. Instead, Google’s algorithm updates enabled them to accurately access the anchor-text profile (percentile value of each linked phrase) as well as the link velocity (the timeframe which these links were added) of every page online, identifying the website’s that have been exploiting these unnatural, black-hat techniques. The algorithm updates not only found these pages but penalised the website’s using them.
Google have since released several algorithm updates and new algorithms like Hummingbird. The lesson to be learnt is that so that you can gain valuable backlinks, which help boost your rankings, they must be gained from reputable sources. Without over-optimising, the anchor texts used (keep keyword anchor text to less than 4%) or perhaps the amount added as time passes.
I make an effort to remember this when thinking of backlink velocity, how many visitors will be the page getting? (This are available in Google Analytics) The explanation for this is, that it might be highly unlikely that a website gaining 100 views per month would acquire 200 backlinks per month, naturally. Unnatural signs of backlinks can simply trigger a computerized penalty, making this something to bear in mind.
Today, search engine listings are placing more focus on incoming links to a website when evaluating rank. The reason why being is because they are hard to get from trusted sources (a “by the book” website like the Dmoz directory) in fact it is a good way to partially eliminate the population group who abuse the “on the page” factors of optimisation (page spamming). How is it so? Well, if you have somebody that is abusing the “on the page” factors and they do not have trusted links for their page (they will most likely not get any whatsoever because of spam) then there is absolutely no way of them getting a good listing. However, individuals have resolved ways in obtaining a gcgwey quantity of links, through link farms as well as other tactics, regardless of the quality of the website. As the major search engines are aware of this, it brings us to the topic of how one link can be much better than ten.
Obtaining one link coming from a trusted source can be very difficult within the sense that they tend not to issue links to just about anyone. If you have a great website with relevant information, then you will definately get them. It really is for this reason one link from the trusted source can better a multiple of links off their websites. As being a trusted source website is “trusted” by search engines, it will trust the websites it links to. For those who have ten links from the close friends, it will help you in some sense, but no where near just as much as the main one link coming from a source like Dmoz, unless one of the friends has a very reputable website amongst the search engines.